As part of their ‘Smarter Cities’ campaign, IBM has produced some clever and useful billboards. IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
The new poster campaign, created by Ogilvy & Mather France, has been created with the belief that cities should be designed with the needs of those that live there in mind.
The aim of the smart furniture is to encourage forward thinkers and local leaders to make their city smarter and therefore better.
Watch a video for the campaign below.