I’ve recently followed The State of B2B Marketing Data seminar offered by Marketing Profs, presenting 2013 NetProspex Marketing Data Benchmark Report . The speaker was Maribeth Ross, VP of Marketing at
NetProspex. The seminar provided many interesting data and facts, useful tips for improving data quality and great reasons for why anyone should consider keeping a clean database as a regular and proactive initiative.
Best Practice for having a healthy efficient database are taking the following areas into consideration:
- Record Duplication
- Record Completeness
- Email Deliverability
- Phone Connectability
For getting and maintaining relevant and effective data cleaning and updating the database isn’t enough. You have to do more than just repairing. It’s imperative to be proactive, meaning you have to be prepared for getting relevant accurate data from the begining. Why? It costs $1 to verify a record, $10 to cleanse a database and $100 if nothing is done.
Find out more on the Impact of bad data here.
You can download the benchmark report The State of Marketing Data 2013 at http://bit.ly/BMRwebinar